THE PLASTICS REVOLUTION DURING WORLD WAR II

After the invention of plastics by Alexander Parkes in the mid 1800s, plastics' technology remained mostly dormant until World War II when Americans utilized the technology as piping around the wires found in its war machinery. Because we had found a reason to invest time and resources into perfecting plastics' technology, plastics' capabilities enhanced during World War II, and we found it continuously easier to mold and create new objects made from plastics.

mass production of plastics after the war

Once the War was over, factories across the nation were left vacant, but the oil industry quickly devised a new plan to continue fostering its growth. Because plastic is a derivative of oil, oil companies decided to fill the factories with the tools they needed to begin mass producing single-use commodities made from plastic. So began the "Throwaway Living" era, a time which glorified the convenience of single-use plastics. 

This photo is from a 1955 LIFE Magazine Article titled, "Throwaway Living," which propagandized a life of consumables. 

This photo is from a 1955 LIFE Magazine Article titled, "Throwaway Living," which propagandized a life of consumables. 

The future of plastic

Today, we realize that the socially-conscious and healthy way to live is without disposable commodities. We will achieve a life without single-use plastics by halting the consumption of oil and innovating technologies to close the loop to the lifecycle of plastics and waste.