Our Mission

WE INSPIRE LOCAL COMMUNITIES TO RESPONSIBLY MANAGE THE LIFECYCLE OF PLASTICS AND WASTE AS PART OF A GLOBAL INITIATIVE TO ERADICATE MARINE DEBRIS FROM OUR BEACHES, REEFS, AND OCEANS.

Our Approach - the 5 r's

Managing the lifecycle of plastics and waste requires our team to take an holistic approach to the marine debris issue. Our holistic approach focuses on the 5Rs:

(1) REDUCE

We motivate our generation to rethink disposable and single-use consumption by embracing lifestyles with more action and less clutter.

(2) REUSE

We spawn innovative means to use what we already have instead of spending time and money on products we don't need.

(3) RECYCLE

We promote regenerating objects unfit for reuse into functional and indispensable innovations. 

(4) RECOver

We recover marine debris to prevent its consumption by marine life, its harmful interaction with our global food web, and its impacts on the aesthetic and intrinsic values of our oceans.

(5) REDESIGN

We remake marine debris into artistic and functional contributions to our society.


Our Execution Strategy

 Our execution strategy emphasizes "reduce," which will ultimately allow us to more efficiently reuse, recycle, recollect, and redesign the plastic and waste that currently reside at our beaches, reefs, and oceans. This philosophy is disseminated into our communities through six core program areas.

Sustainability consulting

Consult companies about how to eliminate waste and increase product reuse and recycle capacity

education

Educate communities about how we can take steps to reduce our desire for single-use items

RESEARCH

Research marine debris dispersal and quantity by incorporating data collection into educational programs

CLEANUPs

Cleanup marine debris during fun and engaging outreach events and campaigns

Law & policy

Assert law and policy reform that forces the marine debris issue before all scales of government and private industry

lifestyle awareness events

Host zero-waste events that highlight ways individuals can integrate zero-waste principles into their daily lives